Content Strategy, CrossFit Risk Retention Group

As part of the Avenir Interactive team, I led content strategy for the redesign of the CrossFit RRG website. The content strategy was based on extensive user research, a full content audit, competitive analysis, and persona creation. The deliverables were the CrossFit RRG content style guide and complete website copy.

The CrossFit RRG website redesign is in its final stages and will be coming soon...


Skills Employed

Content audit

Competitive analysis

Persona creation

Website taxonomy 

Editorial strategy