IDEO’s online school, IDEO U, has a mission to help leaders unlock their creative potential and learn to solve anything creatively. Our content marketing strategy is to share the knowledge of IDEO's 30+ years of learning and insight in design thinking, storytelling, and leading for creativity. By educating our audience, we aim to inspire creative confidence and spark a deeper interest in learning how to apply these methods to their work and lives.
Skills Employed: Content Strategy | Email Marketing | Social Media Management | Editorial Strategy + Planning | Copywriting
Strategy: Harness the collective knowledge of the IDEO community to fuel the ongoing conversation and learning around creative leadership and creative problem solving.
Creative Confidence Interviews
Tools + Resources
Strategy: Conduct live webinars focused on course-related topics, lessons, and interviews as a way to share knowledge and spark interest in upcoming courses.
Creative Confidence Series
social Media MARKETING
Strategy: Keep the IDEO U learner community up-to-date on upcoming events and courses. Pique curiosity and answer questions of potential IDEO U learners.
Social Media Growth
Sept 2016 - Dec 2016
- 65% increase in FB page engagement
- 56% increase in FB post likes
- 34% increase in FB post comments
- 25% increase in RTs
- 31% increase in tweet link clicks
- 50% increase in post shares
- 42% increase in post comments